The principles of Taylor and Fayol on business management and leadership are being questioned as a consequence of the economic, financial, and social events that occurred at the beginning of the 21st century. Phenomena such as technological innovation that leads to shorter renewal cycles, the speed of change, globalization, hyper-competitiveness, an increasingly connected economy, and the current uncertainty generated by the COVID-19 pandemic make it necessary to rethink the way, in the one that we understand the direction and organizational management.
Inspired by chaos theory, general systems theory, and quantum mechanics, and focusing on the most recent discoveries in the field of cognitive neuroscience, neuroimaging applied to business management and administration, a theoretical model of organizational management, as well as new skills that business leaders should develop to successfully lead their organization and team. Organizations are being conceived as a machine with independent parts to understanding these as an indivisible and dynamic unit whose parts are correlated, a living structure, therefore, unpredictable, where objectivity and subjectivity converge, the logical with the illogical, the linear and non-linear, order and chaos.
Likewise, the manager, to successfully face this new business reality, finds that the old ways of facing the challenges with the skills of planning, organizing, directing, leading, and controlling are left inoperative, having to face new challenges: becoming aware of the depth of the new frame of reference that allows you to create reality, manage change appropriately to promote it, abandon comfort, develop the ability to manage uncertainty and fear of the unknown, and refocus the focus on the person to maintain an emotional balance. To overcome the challenges, the new manager or Brain Chief Officer (BCO) has at his disposal the main tool: the knowledge of his brain, which favors the use of unconscious brain processes and the full awareness of the individual and their decisions.
This conference is aimed, on the one hand, at those people who work and research in the business world and who have to face organizational and/or human resources decisions in the most professional and efficient way possible. Therefore, it is aimed at anyone who wants to motivate, train, and support the members of a business structure so that they are able to contribute their potential at work. On the other hand, it meets the needs of professionals who already have expertise in this field and who want to deepen their knowledge.