Scientific Committee
Proposal Submission
Virtual Platform



I International Congress of Neuroscience, Business and Marketing

June 9-10, 2022

Madrid – Spain

Vicálvaro Campus – Faculty of Legal and Social Sciences. Paseo de los Artilleros, s/n | 28032 Madrid – Spain

Scientific Committee
Proposal Submission
Virtual Platform

Cognitive neurosciences applied to the management of organizations

The principles of Taylor and Fayol on business management and leadership are being questioned as a consequence of the economic, financial, and social events that occurred at the beginning of the 21st century. Phenomena such as technological innovation that leads to shorter renewal cycles, the speed of change, globalization, hyper-competitiveness, an increasingly connected economy, and the current uncertainty generated by the COVID-19 pandemic make it necessary to rethink the way, in the one that we understand the direction and organizational management.

Inspired by chaos theory, general systems theory, and quantum mechanics, and focusing on the most recent discoveries in the field of cognitive neuroscience, neuroimaging applied to business management and administration, a theoretical model of organizational management, as well as new skills that business leaders should develop to successfully lead their organization and team. Organizations are being conceived as a machine with independent parts to understanding these as an indivisible and dynamic unit whose parts are correlated, a living structure, therefore, unpredictable, where objectivity and subjectivity converge, the logical with the illogical, the linear and non-linear, order and chaos.

Likewise, the manager, to successfully face this new business reality, finds that the old ways of facing the challenges with the skills of planning, organizing, directing, leading, and controlling are left inoperative, having to face new challenges: becoming aware of the depth of the new frame of reference that allows you to create reality, manage change appropriately to promote it, abandon comfort, develop the ability to manage uncertainty and fear of the unknown, and refocus the focus on the person to maintain an emotional balance. To overcome the challenges, the new manager or Brain Chief Officer (BCO) has at his disposal the main tool: the knowledge of his brain, which favors the use of unconscious brain processes and the full awareness of the individual and their decisions.

This conference is aimed, on the one hand, at those people who work and research in the business world and who have to face organizational and/or human resources decisions in the most professional and efficient way possible. Therefore, it is aimed at anyone who wants to motivate, train, and support the members of a business structure so that they are able to contribute their potential at work. On the other hand, it meets the needs of professionals who already have expertise in this field and who want to deepen their knowledge.


  • Consumer Neuroscience
  • Artificial Intelligence and Management
  • Neuroeconomics
  • Strategic neuro management or Business Neuro Strategies
  • Neuroleadership
  • Neuro Communication
  • Neuromanagement
  • Neuroethics
  • Neuromarketing

Publication of articles

Articles that pass the peer review will be published free of charge in the journal:

TECHNO REVIEW. International Technology, Science and Society Review

The journal offers a space for dialogue and publication of innovative theories and practices that relate to technology, knowledge, and society. Its scope is interdisciplinary and provides a meeting point between technologists concerned with social issues and philosophers, sociologists, educators, and humanists interested in technology. The publication has a biannual frequency.

ISSN: 2695-9933
Indexation: Scopus, REDIB

TECHNO REVIEW. Revista Internacional de Tecnología, Ciencia y Sociedad
Scopus logo
REDIB logo

Scientific Committee

Scientific Committee Directors:

Lucía Sutil

Lucía Sutil (Universidad Rey Juan Carlos)

Ph.D. in Psychology from the Complutense University of Madrid. Master in Freudian Studies and Master in Psychoanalytic Psychotherapy. Director and head of the first Official European Master in Neuromanagement.

Professor at the Rey Juan Carlos University of the Department of Business Economics. Currently, she is also a member of the International Advisory Council of the scientific journal Economics and management of organizations, president of the Institute for the Development of Neuromanagement Techniques (ITNM), and director of the Neuroscience, Business, and Marketing Research group (NEM) of the Rey University Juan Carlos. Director of the Brain Research Lab, Business Neuroscience laboratory.

Her professional experience as a consultant in companies is shared with her research interest, which translates into the publication of several books on Neuromanagement, the application of subliminal stimulation to marketing, the management of emotions, as well as the publication of articles in various scientific publications and participation in congresses. The combination of her professional experience as a clinical psychologist, university professor, and consultant, has offered her the opportunity to work in the development of people and organizations in the professional and personal fields. Likewise, she is a collaborator in various public broadcast media.

Mario Rajas

Mario Rajas (Universidad Rey Juan Carlos)

Professor of the Department of Communication and Sociology of the Faculty of Communication Sciences of the Rey Juan Carlos University. His field of research is the narrative, aesthetics, and technology of emerging audiovisual media in educational and scientific communication. In the field of neuroscience, he studies the phenomena of neurocommunication in audiovisual and multimedia media. He is the coordinator of the URJC’s Cyberimaginary Consolidated Research Group ( Member of the Brain Research Lab of the Rey Juan Carlos University.

He is currently vice-dean of Technological Infrastructures and Professional Sectors of the Faculty of Communication Sciences. Previously, he was coordinator of the Academic Content Production Unit of the Center for Innovation in Digital Education (CIED) of the URJC (2014-2017).

He has published research articles, monographs and dissemination texts, as well as participated in national and international research projects and carried out research stays at centers such as the Instituto Tecnológico de Monterrey (Mexico) (2009), the University of California in Los Angeles (United States) (2011) or the International Film and Television School of San Antonio de los Baños (Cuba) (2017).

Scientific Committee

  • Sergio Álvarez García (Universidad Complutense de Madrid)
  • Miguel Baños González (Universidad Rey Juan Carlos)
  • Antonio Baraybar Fernández (Universidad Rey Juan Carlos)
  • José Luis Blanco Murillo (Universidad Politécnica de Madrid)
  • Antonio Ferrau Felipe (Universidade Portucalense)
  • María Luisa García Guardia (Universidad Complutense de Madrid)
  • Manuel Gértrudix Barrio (Universidad Rey Juan Carlos)
  • Karim Gherab Martín (Universidad Rey Juan Carlos)
  • Jaime Guixeres Provinciale (Universidad Politécnica de Valencia)
  • Félix Muñoz Pérez (Universidad Autónoma de Madrid)
  • Francisco Javier Otamendi Fernández de la Puebla (Universidad Rey Juan Carlos)
  • Iria Paz Gil (Universidad Rey Juan Carlos)
  • Julio Ramiro Bargueño (Universidad Rey Juan Carlos)
  • Clara Janeth Santos (Universidad Autónoma de Bucaramanga)
  • Alejandro Tapia Frade (Universidad Loyola)
  • Virginia Yagüe (Universidad Politécnica de Madrid)


Universidad Rey Juan Carlos LOGO

Universidad Rey Juan Carlos

The Universidad Rey Juan Carlos is a top Spanish public research university named after King Juan Carlos I of Spain. It was established in 1996 and is the second biggest public university in Madrid, with 37,939 students and four campuses (Móstoles, Alcorcón, Vicálvaro, and Fuenlabrada). The university offers a wide range of degrees, all adapted to the European Higher Education Area. This includes 64 undergraduate degrees, 44 dual degrees, 6 English-taught degrees, 6 university degrees online, 18 diplomas, 8 Engineering degrees, as well as a wide range of official master’s (81), doctoral program, and their own degrees and training (34), all related to the areas of Health Sciences, Experimental Sciences and Technology, Communication Sciences, and Law and Social Sciences.

Universidad Rey Juan Carlos (Vicálvaro Campus)
Faculty of Legal and Social Sciences (Departmental building)
Paseo de los Artilleros, s/n | 28032 Madrid – Spain


Submission of articles for publication: the article may be attached at the time of submitting the proposal. As soon as it is received, the scientific committee will proceed to review it and, if accepted, will continue the other stages for subsequent publication in the corresponding journal. The publication of the article is FREE.

  • 1st Call for papers: until March 1, 2022

  • Early Registration: until March 11, 2022

  • FINAL Call for papers: until May 25, 2022

  • Final Registration: until June 3, 2022

  • Submission of articles for publication: until July 10, 2022


The program is provisional and may be altered.

June 9

9:15 – Opening

Javier Ramos. Dean. (Universidad Rey Juan Carlos – Spain)
María Luisa Delgado Jalón. Dean. (Universidad Rey Juan Carlos – Spain)
Lucía Sutil. Director. (Universidad Rey Juan Carlos – Spain)
Mario Rajas. Director. (Universidad Rey Juan Carlos – Spain)

10:00 | Keynote Presentation

The Future is Here: Using NeuroAl to Predict Consumer actions
Dr.Thomas Zoëga Ramsøy (CEO Neurons INC – Norway)

11:00 | Keynote Presentation

La neurociencia hoy
Dr. Mariano Alcañiz. (Director Laboratory of Immersive Neurotechnologies – Institute I3B / Universitat Politècnica de València – Spain)

11:45 | Pause

12:00 | Keynote Presentation

La ética del determinismo tecnológico: la predicción de las decisiones y las técnicas neurocognitivas
Dr. Jesús Alberto Messía de la Cerda Ballesteros. Vice-rector for Teaching Staff (Universidad Rey Juan Carlos – Spain)
Dr. Francisco Javier Otamendi de la Puebla. (Universidad Rey Juan Carlos – Spain)

13: 00 | Round Table

La neurociencia en el mundo empresarial

16:00-20:00 | Paper presentations

June 10

10:00 | Plenary Session

Álex Rebolledo (iMotions- Spain)

11:00 | Plenary Session

La realidad inmersiva para la evaluación del liderazgo: un caso práctico
Alfredo Oller Prieto (Hepta- Spain)

11:45 | Pause

12:00 | Plenary Session

3M: Caso de éxito
Inés Galván (3M – Spain)

13:00 | Round Table

Laboratorios empresariales y universitarios
IBM y Laboratorio de IA de la Autónoma

16:00-20:00 | Paper Presentations

Confirmed Keynote Speakers

Mariano Alcañiz

Mariano Alcañiz Raya – Universidad Politécnica de Valencia (Spain)

Prof. Mariano Alcaniz is a full professor of Biomedical Engineering at Polytechnic University of Valencia (UPV) and Director of the Institute of research and Innovation in Bioengineering (I3B) of the UPV and the Laboratory for Immersive Neurotechnologies (LENI). His research activity is focused on studying how new technologies can increase the skills and abilities of people in various fields. He has pioneered the integration of virtual environments with applied neuroscience techniques to better understand human behavior in fields such as marketing, management, or gastronomy. He has been the coordinator of several European and national research projects related to the area. He has authored and co-authored several book chapters and articles in specialized scientific journals. He is also the coordinator of several national programs of excellence in R & D & I such as Consolider, Prometeo, and Ciber. Currently, he is the technical representative for Spain in the ICT committee of the European program H2020. Prof. Alcañiz received the Lifetime Achievement Award 2012 from the International Association of CyberPsychology, Training & Rehabilitation’s (iACToR).

Mariano Alcañiz

Jesus A. Messía de la Cerda – Universidad Rey Juan Carlos (Spain)

Vice-rector for Teaching Staff of the URJC. Doctor of Law from the Complutense University of Madrid, he joined the Rey Juan Carlos University in 1998, of which he is Professor of Civil Law. As a teacher, he has been recognized for four five-year terms and three sections of the Docentia program. He has developed various competitive teaching innovation projects, related to the evaluation of the quality of teaching, in countries such as Ecuador or Jordan, as well as has led projects on the subject at the Rey Juan Carlos University.

In the research field, he has recognized 2 six-year research and one six-year transfer. His main line of research focuses on the protection of personal data, participating in European, national and regional projects. Research that has allowed the development of consultant / auditor activities on the matter in Public Administrations. In addition, he has been a member of the Community’s Data Protection Council (2000/2008), as an independent expert appointed by the Madrid Assembly.

Likewise, he has developed other lines of research, all located in the most innovative topics of civil law, such as the regime of people with disabilities, the civil legal implications of robotics or housing and property policies. He is the author of more than 50 publications with an impact index and has been a speaker at various national and, above all, international conferences.

Mariano Alcañiz

Francisco Javier Otamendi de la Puebla – Universidad Rey Juan Carlos (Spain)

F. Javier Otamendi é Professor Universitário do Departamento de Economia Aplicada I da Universidade Rey Juan Carlos de Madrid, com perfil em Estatística Económica e Empresarial e Métodos Quantitativos em Engenharia Organizacional. A sua formação multidisciplinar tem-lhe permitido desenvolver investigação aplicada em diferentes ramos da ciência, desde a concepção e análise de inquéritos à realização de modelos de simulação para a melhoria de grandes fábricas e infra-estruturas. Atualmente é o Coordenador do grupo de pesquisa de alto desempenho em Neuro Economia Cognitiva da Universidade Rey Juan Carlos, associado ao Brain Research Lab, reconhecido pela Comunidade de Madrid dentro da Rede LAB, onde aplica seus conhecimentos metodológicos ao projeto e análise de experimentos em neurociência cognitiva e economia experimental.

Mariano Alcañiz

Inés Galván – 3M (Spain)

PhD in Marketing from the Complutense University of Madrid and a degree in Economics from the Autonomous University of Madrid. She is Commercial Director of the FMCG channel for France, Spain, Portugal and North Africa at 3M Spain, S.L.
She is passionate about the world of Marketing, she has held positions of this nature both in the field of distribution (Dia España), and on the manufacturer’s side in B2B and B2C markets. Convinced that Sales and Marketing must go hand in hand to ensure success, she has developed positions that combine both disciplines, currently leading the commercial team of the Western Mediterranean region for the 3M company.
Her passion for her work and for her people have led her to collaborate in various teaching activities at ESIC, the Complutense University of Madrid and the Rey Juan Carlos University.
Mariano Alcañiz

Alfredo Oller – Hepta (Spain)

Graduate in Psychology, specializing in Work and Organizational Psychology from the University of Valencia.
Master in “Psychology and Sociology of Organizations” from the University of Valencia Master in “Integrative Gestalt” from the EPV.
Professional experience of more than 25 years as a Consulting Partner of Hepta Consultores, a human capital consultancy specialized in talent identification and development.
Director of People Development of the Sanifruit Group.
Vice President of the Valencian Association of Consulting Firms (AECTA).
Teacher in different Master’s and postgraduate courses in public entities and business schools.

Mariano Alcañiz

Andrea Catalina Nassar Tobón – Universidad Javeriana (Colombia)

Neuroética y neurociencia en medio de una pandemia en el siglo XXI: desafíos y retos

Neurologist from the Universidad Javeriana; Master’s degree in Neuroimaging Techniques and its applications, from the University of Malaga; Master’s degree in Neural Therapy from the University of Barcelona, student of the Master’s Degree in health education at the Juan N. Corpas University Foundation, and of the stress reduction and resilience programs of the Henry Benson Institute -Mind-Body Medicine  – Academy of Psychiatry Massachusetts General Hospital, Harvard University. She practices her profession by doing specialized integrative neurology consultation for adults, combining Mind-Body Medicine techniques and therapy with local anesthetics. She teaches stress reduction and resilience building courses, as well as participates in university teaching programs and clinical research.

Proposal Submission

Next deadline:
March 1, 2022.


Before submitting your proposal, read our Quick Guide and check our Frequently Asked Questions.

In-person presentation formats

Paper presentation

Duration: 15-20 min.
Computer/Screen available: YES.

How it works

This type of presentation is best suited to work on either academic work or research already done. The authors will present a summary of their work (purpose, procedures, results or products). The presentations will be grouped according to the theme or perspective in thematic sessions (which last 60, 75 or 90 minutes) with a question & answer time and group discussion once all the presentations are finished.

Duration: 15-20 min.
Audio-visual equipment available: computer, projector, screen and speakers.


Duration: 30 min.
Computer/Screen available: NO.

How it works

This format is ideal for presenting preliminary results of work in progress or for projects that are presented on posters/panels. In these sessions (usually lasting about 30 minutes), authors have the chance to exhibit their work and to participate in an informal discussion with other attendees. Each poster should include a brief summary and indicate the objectives, methodology and conclusions of the work. The dimensions of the poster should not exceed 110 cm tall x 85 cm wide.

Duration: 30 min.
Audio-visual equipment available: none.

Virtual presentation formats


Duration: 15 minutes.
Live Presentation

How does it work?

The speaker will enter live in a virtual room of ZOOM platform – along with other speakers on the same topic – and present his or her paper for a maximum of 15 minutes, supported with slides (e.g., PowerPoint)or speaking directly to the camera on their device. Each room will have a moderator who will introduce the speakers, keep time, and moderate questions from attendees for 20 minutes at the end of the session.


Duration: 10 minutes.
Prerecorded Presentation

How does it work?

This option is ideal for those who cannot participate in the live conference. This option allows the author to record their presentation in the format of a 10-minute video and send the link (Youtube or Vimeo) through the proposal submission platform. The video will be published in a virtual conference room related to its theme and will be available to all attendees of the event. Important: the video must contain an oral presentation.


Before registering, check the frequently asked questions and our cancellation policy.